Attractive DVD & CD Packaging
The optical disc industry is hardly settled on how best to entice customers looking to purchase DVDs and CDs. Jun Flores, president of ACE Premiere Products, a leading packaging manufacturer, knows how to drive sales and stoke customer interest. Rather than issuing a single, stand-alone disc casing, his product line bundles DVDs and CDs with “extras” in multi-packaged storage cases.
More than Meets the Eye
“Bundling an album or movie with added bonus materials increases its value. By including a DVD, CD/CD-ROM, or specialized video game, as well as trading cards and a book, consumers are promised more value for their money and promotes sales,” Flores says.
Many artists, from Metallica to Taylor Swift and Tom Petty to Kendrick Lamar, have released bonus DVDs with their traditional CD albums. For instance, the hip-hop duo OutKast issued their DVD collection, “The Videos,” in both the jewel box used for CDs and the clamshell case used for movie DVDs. Even Hollywood film studios have turned to bundling movie collections.
Despite the packaging industry being in flux, Flores knows how to best sway customers: attractive, multi-disc packaging bundled with value-added bonus products secured in pilfer-proof, anti-theft storage cases. The eye-catching storage cases by ACE Premiere Products, based in California, come with unique, extra enticements, like a revolutionary anti-theft locking mechanism that safely secures DVD and CD discs in a multi-storage box. The patented anti-theft ACE Case line includes the ACE Multi, which holds one to three discs, and the ACE Library, capable of holding four to twelve discs within one compact display. Also featured is ACE’s D-Frame, an ingenious marriage of paper and plastic.
Value Added Equals Product Sizzle
“Having the zeal to include bonus CDs with DVDs in multi-packaging designs is an important strategy to successfully marketing products,” Flores says.
“The bottom line is: putting a few more cents into packaging makes more sense for companies, retailers, and bundlers competing for the top entertainment dollar. Cost-conscious customers are becoming cost-effective customers as they become more market driven,” he added. “Include some type of bonus in multi-packaging products—an EP of extra songs, two CDs for the price of one, a movie DVD with a CD soundtrack. Spending a few more cents on manufacturing and packaging makes more sense than chasing away customers at retail.”
In short, President Flores recommends embellishing DVD and CD sales by including value-added “freebies” and wrapping it all up in imaginative packaging and multi-storage cases.
“DVDs, CDs, and breakfast cereal now share a marketing trick: a prize in almost every package,” Flores said. “Remember, attractive packaging acts as the marketing sizzle.”